This section shows you the biggest changes of media attention related to startups in the categories of Incubators, VC’s, Tech Companies and Tech Trends over the last month.


An incubator is an organization that is specialized in helping startups to grow by providing services (e.g. management training, space, IT) and funding.


Venture Capitalists

VC’s are specialized in providing capital to early-stage, high-potential, growth startup companies in order to earn money by owning equity in the startups and stimulating the growth of the startups.


Tech Giants

Tech Giants are large existing technology oriented organizations that aim to acquire startups in order to buy technology, talent and/or intellectual property to develop their own portfolio.


Tech trends

The technology trends that are currently being developed by startups and tech giants and are also reported in the news.



This section provides an overview of the top 10 Incubators, VC’s, Tech Companies and Tech Trends that have generated the most amount of media attention related to startups.


LIVE Sectors Compared:
General vs. Startup vs. Deals

Find out in this section in which sector the startup news is dominating the news compared to general sector news. For instance, if the startup bar is higher than the general bar this means there is a lot of startup activity compared to other sectors. The deals bar gives an indication of the amount of news around deals in a specific sector related to startups.


VC's & Technology trends

Learn which technology trends are currently reported in the news as a result of VC activity. Click on an intersection of tech trend and VC to see related news.

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Startup Buzz per Sector

An overview of the startup activity per sector in the media


About the Research

The KPMG Startup Trends Index is the result of a joint development by KPMG and Owlin.

It was inspired by the previously developed KPMG Technology Trends Index and built on the same premise: why write a static, quickly outdated view of a market when we can leverage technology and knowledge to give a real-time view into the market place? The unique combination of Owlin’s proprietary algorithms and KPMG’s insights on the market place allow us to continuously show a relevant and up to date index, 24 hours a day, 7 days a week. The Startup Trends Index tracks patterns in the news over a period of 200 days and is continuously updated. Information from more than one million online sources (press releases, annual reports, magazines, forums, newspapers, news wires, etc.) is filtered through an algorithm designed by Owlin, which weighs articles on timeliness and relevance.

About KPMG

KPMG provides audit, tax and advisory services. We work for a wide range of clients: major domestic and international companies, medium-sized companies, non-profit organisations and government institutions.

The complicated problems faced by our clients require a multi-disciplinary approach that helps them to create order out of complexity. Our professionals excel in their own specialist fields while also working together closely to provide the added value that enables our clients to excel. In doing so, we draw from a rich source of knowledge and experience gained in diverse organisations and markets.

About Owlin

Owlin allows you to control the ocean of information that is the internet, instead of drowning in it.

Owlin scans roughly one million sources on the internet worldwide 24 hours a day, 7 days a week, finding news that is relevant to you. Through proprietary algorithms it filters news and grades it according to relevance and importance. The result? Faster and better news delivery presented in a way that allows instant decision-making.

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